Made in Cumbria, Shared by You
Since 1980 we've designed and made our candles, reed diffusers, wax melts and room mists in Lindal-in-Furness, on the edge of the Lake District. Every fragrance starts in our own lab, with our own perfumers, and every candle we make is fully fragranced and cruelty-free.
We think the best recommendations come from real people, not adverts. That's why we've built a brand ambassador programme for content creators, UGC makers and home fragrance lovers, and we want to give them something properly worthwhile in return.
Who We're Looking For
You genuinely love home fragrance
You enjoy making your home feel cosy and considered
You create content people trust, whatever your following
You're happy to share honestly, not just sell
You want to be part of a friendly, growing community
What You'll Do
Simply share Wax Lyrical in a way that feels natural to you. That might be a candle in your evening routine, a reed diffuser in a room makeover or a wax melt haul. Post on the channels you already use, share your personal code with your followers, and tell us what you think of new scents.
What You'll Get
Our way of saying thank you for every recommendation, post and conversation.
Grow with Every Tier
Every ambassador starts at Bronze, and moving up to Silver and Gold unlocks better perks along the way.
Bronze
Your starting point, with commission, codes and your welcome box.
Silver
For growing ambassadors, with richer rewards and more opportunities.
Gold
Our top tier, with our best perks and most exclusive experiences.
How It Works
Apply
Fill in the short application form below and tell us a little about you.
Hear from us
We'll review your application and be in touch if it's a good fit.
Get your welcome box
Once you're in, we'll send your bestsellers and set up your personal code.
Share and earn
Post about the scents you love and earn rewards on every sale.
Powered by Shopify Collabs
Our ambassador programme runs on Shopify Collabs, an independent creator platform from Shopify. Every sale through your personal code is tracked automatically, and you can see your sales and commission at any time in your own Collabs account, so you always know exactly what you've earned.
Become a Wax Lyrical Ambassador
Every Wax Lyrical candle and reed diffuser is designed and made in Cumbria, on the doorstep of the English Lake District. We use high-quality fragrances blended for a long-lasting scent, so they smell as good on the last flicker as on the first. Wax Lyrical products are sustainably made and cruelty-free. We don't test on animals at any stage of production, and we hold our ingredient suppliers to the same standard. It's a simple principle, but one we don't compromise on.
Already a member?
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Partnership opportunities
- Content creation
- Additional opportunities
- Campaigns
- Affiliate marketing
- Discount codes
- Gifting
FAQs
Who can apply?
Who can apply?
Anyone who loves home fragrance and enjoys sharing it online. We review every application and look for people whose content feels genuine and a good fit for Wax Lyrical.
Do I need a minimum number of followers?
Do I need a minimum number of followers?
There's no strict minimum. We care more about engagement and authenticity than follower count, so smaller creators are very welcome to apply.
How is commission paid?
How is commission paid?
You can choose to take your commission as store credit, which is worth more than the cash equivalent. It's an easy way to keep your own collection stocked with the scents you love.
How do the discount codes work?
How do the discount codes work?
You'll get a personal code that gives your followers 15% off their order. Every time someone uses it, you earn 10% commission on the sale.
How are my sales tracked?
How are my sales tracked?
Through Shopify Collabs, an independent platform from Shopify. Sales made with your code are recorded automatically, and you can check your sales and commission whenever you like in your Collabs account.
What's in the welcome box?
What's in the welcome box?
A selection of our bestsellers, so you can get to know our most-loved fragrances and start sharing them straight away.
Can I leave at any time?
Can I leave at any time?
Yes. There's no lock-in, so you're free to step away from the programme whenever you like.
